The Britain that emerges from recession will look very different. New industries will be created, deploying new ways of working. Technology will reconfigure traditional ways of thinking, across business, professional and cultural life.
Asian women will be at the forefront of these changes. Asian women will, truly, shape the new Britain.
Whilst the last ten years have shown a real shift in the public perception of Asian female achievement, there is still a lot more to be done.
Asian women are starting to occupy some of the most influential positions in British public life - in government, the FTSE 250 and across arts, the media and the world of consultancy.
The Asian Women of Achievement Awards is an essential vehicle that continues to unearth inspiring and humbling stories of achievement.
The 2010 awards will honour the vibrant contributions of Asian women across all aspects of life.
Click here to view 2010 Shortlists